Disruption is a powerful, repeatable process that delivers breakthrough benefits to organizations in many sectors.

Clients tell us their results include:

• New high-growth revenue
• Rising margins
• Shorter time to market
• Greater management confidence and reduced risk

Applies in Many Sectors

Consider some of the top companies that have broken out in recent years by changing the basis of competition: Starbucks, Research in Motion, ING Bank, Metro International newspapers.

Not one of these companies fell into the trap of trying to beat incumbent suppliers at their own game. None rely exclusively on price-leadership. Each one created high growth, high value for shareholders and sustainable ROE in deeply-commoditized markets by changing the rules of the game.

The patterns of disruption are not random. They can be harnessed by your organization to blast through commoditization.

Warning Signals

Do any of these warning signs apply to your industry?

• Customers focus on price above all else
• New products or services thud
• Strange new market entrants are taking share
• The trusted management game plan has become a barrier to new ideas
• Mergers look like the only viable growth option

If so, the market is signaling disruption ahead. Your organization can choose to swing the disruption hammer or it can be on the receiving end.

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